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by Admin
Posted on 26-06-2023 12:29 PM
Duolingo, the language-learning platform, is a great example of putting tone and voice to work in the real world. They publish both in their brand guidelines, and it’s easy to see them in play in their content. Voice: expressive, playful, embracing, worldly
tone: always clear, human, and relaxed. Empathetic to the situation.
Balance pop-culture with serious stuff. Homepage: clear, expressive, worldly.
https://getmo.ie/
Whether you create a public manifesto, or add your core business values to your homepage, make sure your audience can quickly see what you stand for. Consider creating dedicated social media posts, blog articles, or even email newsletters that dive deeper into your company values and how they influence your brand's products and services. As you share your values publicly, remember to also practice what you preach and lead by example to build trust and credibility with your audience.
How to Build a Strong Brand Voice on Social Media (and Beyond)
Brand voice refers to the way a brand portrays itself through words. It’s the linguistic version of a brand’s personality.
About 83% of b2b businesses in north america use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice. Developing a unique voice and style for your brand is the perfect way to stand out from the crowd and make a real connection with your audience. If you’re careful to use this branding consistently across all your social media channels, you’ll be boosting your visibility and making your business more memorable at the same time.
Anything your organization does — whether online, at events, or even internally — that is where you are displaying the brand voice. I don’t need to tell you how important your company’s brand is, but it’s imperative to develop a recognizable voice and tone. You want customers, prospects, employees, and general audiences to get it, without being confused or asking questions about the brand. And while everything companies do, needs to have a defined voice to truly capture audiences, many miss the mark leaving their brand confusing or lost. But a great way to create a brand that stands out — as well as helps your company build a strategy and make brand improvements — is through the use of social media.
Ethical clothing company paynter jacket is all about building community , and this can be seen in how they communicate with their customers. Paynter jacket’s brand voice comes off as approachable, friendly, and open, like in this instagram post where they describe the unexpected way they came across a new jacket. Assie’s instagram followers find that she comes off as genuine and authentic , words that perfectly describe eizzy baby’s brand voice. As these examples prove, your brand voice isn’t limited to just written posts but can inform the various media you create. We hope this article has helped you brainstorm a distinct brand voice for your online content.